{"id":50451,"date":"2026-07-27T13:29:31","date_gmt":"2026-07-27T16:29:31","guid":{"rendered":"https:\/\/redalc.uda.cl\/?page_id=50451"},"modified":"2026-07-29T20:21:14","modified_gmt":"2026-07-29T23:21:14","slug":"manual-de-identidad","status":"publish","type":"page","link":"https:\/\/redalc.uda.cl\/index.php\/manual-de-identidad\/","title":{"rendered":"Manual de identidad"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/redalc.uda.cl\/wp-content\/uploads\/2026\/07\/fondo4redalc.png\u00bb background_position=\u00bbtop_left\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb title_text=\u00bbfondo4redalc\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb max_width=\u00bbnone\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb header_font=\u00bbMontserrat||||||||\u00bb header_text_color=\u00bb#022859&#8243; header_font_size=\u00bb45px\u00bb header_2_font=\u00bbMontserrat||||||||\u00bb header_2_text_color=\u00bb#022859&#8243; header_2_font_size=\u00bb30px\u00bb header_3_font=\u00bbMontserrat||||||||\u00bb header_3_text_color=\u00bb#022859&#8243; header_3_font_size=\u00bb25px\u00bb header_4_font=\u00bbMontserrat||||||||\u00bb header_4_text_color=\u00bb#022859&#8243; custom_margin=\u00bb10%||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: justify;\">Manual de identidad<\/h2>\n<h1>REDALC<\/h1>\n<h3>Una identidad que representa una comunidad latinoamericana<\/h3>\n<p style=\"text-align: justify;\">La identidad visual de la Red de Derechos, Ciencias y Saberes de Am\u00e9rica Latina y el Caribe (REDALC) expresa los principios que orientan nuestra comunidad acad\u00e9mica: cooperaci\u00f3n, integraci\u00f3n, pluralidad, di\u00e1logo entre saberes y compromiso con Am\u00e9rica Latina y el Caribe. El Manual de Identidad re\u00fane los criterios gr\u00e1ficos e institucionales que permiten proyectar una imagen coherente y reconocible en todos los espacios donde REDALC desarrolla sus actividades.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/redalc.uda.cl\/wp-content\/uploads\/2026\/07\/manualreldac2.png\u00bb title_text=\u00bbmanualreldac2&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb2%||2%||true|false\u00bb custom_padding=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; module_class=\u00bbfila-manual\u00bb _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb border_color_bottom=\u00bbrgba(0,0,0,0.4)\u00bb border_style_bottom=\u00bbdashed\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; module_class=\u00bbcol-left\u00bb _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|1%||1%|false|true\u00bb border_color_right=\u00bbrgba(0,0,0,0.29)\u00bb border_style_right=\u00bbdashed\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_icon font_icon=\u00bb&#xe037;||divi||400&#8243; icon_color=\u00bb#022859&#8243; icon_width=\u00bb70px\u00bb _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_icon][et_pb_text _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb header_font=\u00bbMontserrat||||||||\u00bb header_2_font=\u00bbMontserrat||||||||\u00bb header_2_font_size=\u00bb30px\u00bb header_3_font=\u00bbMontserrat||||||||\u00bb header_3_font_size=\u00bb25px\u00bb header_4_font=\u00bbMontserrat||||||||\u00bb custom_margin=\u00bb10%||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>\u00bfPara qu\u00e9 sirve?<\/h1>\n<p style=\"text-align: justify;\">Este manual establece los lineamientos para el uso correcto de la identidad visual de REDALC y de sus programas, c\u00e1tedras, centros, congresos e iniciativas asociadas. Su finalidad es garantizar una comunicaci\u00f3n institucional consistente, fortalecer el reconocimiento de la Red y preservar su identidad gr\u00e1fica en los distintos soportes f\u00edsicos y digitales.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|1%||1%|false|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_icon font_icon=\u00bb&#xf500;||fa||900&#8243; icon_color=\u00bb#2669a6&#8243; icon_width=\u00bb70px\u00bb _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_icon][et_pb_text _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb header_font=\u00bbMontserrat||||||||\u00bb header_2_font=\u00bbMontserrat||||||||\u00bb header_2_font_size=\u00bb30px\u00bb header_3_font=\u00bbMontserrat||||||||\u00bb header_3_font_size=\u00bb25px\u00bb header_4_font=\u00bbMontserrat||||||||\u00bb custom_margin=\u00bb10%||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>\u00bfQui\u00e9nes deben utilizarlo?<\/h1>\n<p>El Manual est\u00e1 dirigido a:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Universidades e instituciones vinculadas a REDALC.<\/li>\n<li style=\"text-align: justify;\">Coordinaciones nacionales y territoriales.Programas, c\u00e1tedras y centros de investigaci\u00f3n.<\/li>\n<li style=\"text-align: justify;\">Equipos de comunicaci\u00f3n y dise\u00f1o.<br \/>Docentes, investigadores y estudiantes que elaboren materiales institucionales.<\/li>\n<li style=\"text-align: justify;\">Organizaciones que desarrollen actividades en colaboraci\u00f3n con REDALC.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; module_class=\u00bbfila-manual\u00bb _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; module_class=\u00bbcol-left\u00bb _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|1%||1%|false|true\u00bb border_color_right=\u00bbrgba(0,0,0,0.27)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_icon font_icon=\u00bb&#xf518;||fa||900&#8243; icon_color=\u00bb#d989a6&#8243; icon_width=\u00bb70px\u00bb _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_icon][et_pb_text _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb header_font=\u00bbMontserrat||||||||\u00bb header_2_font=\u00bbMontserrat||||||||\u00bb header_2_font_size=\u00bb30px\u00bb header_3_font=\u00bbMontserrat||||||||\u00bb header_3_font_size=\u00bb25px\u00bb header_4_font=\u00bbMontserrat||||||||\u00bb custom_margin=\u00bb10%||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>\u00bfQu\u00e9 contiene?<\/h1>\n<p style=\"text-align: justify;\">El Manual desarrolla los principales elementos de la identidad institucional, entre ellos:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Fundamentos conceptuales de la identidad REDALC.<\/li>\n<li style=\"text-align: justify;\">Isologo y sus versiones oficiales.<\/li>\n<li style=\"text-align: justify;\">\u00c1rea de protecci\u00f3n y tama\u00f1os m\u00ednimos.<\/li>\n<li style=\"text-align: justify;\">Tipograf\u00edas institucionales.<\/li>\n<li style=\"text-align: justify;\">Paleta oficial de colores.<\/li>\n<li style=\"text-align: justify;\">Versiones autorizadas para programas y unidades.<\/li>\n<li style=\"text-align: justify;\">Usos permitidos y usos no permitidos.<\/li>\n<li style=\"text-align: justify;\">Recursos gr\u00e1ficos y aplicaciones institucionales.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_icon font_icon=\u00bb&#xe06c;||fa||900&#8243; icon_color=\u00bb#d98b29&#8243; icon_width=\u00bb70px\u00bb _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_icon][et_pb_text _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb header_font=\u00bbMontserrat||||||||\u00bb header_2_font=\u00bbMontserrat||||||||\u00bb header_2_font_size=\u00bb30px\u00bb header_3_font=\u00bbMontserrat||||||||\u00bb header_3_font_size=\u00bb25px\u00bb header_4_font=\u00bbMontserrat||||||||\u00bb custom_margin=\u00bb10%||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1 style=\"text-align: justify;\">Principios de uso<\/h1>\n<p style=\"text-align: justify;\">Toda aplicaci\u00f3n de la identidad visual de REDALC debe respetar las proporciones, colores, tipograf\u00edas y normas establecidas en este Manual. La utilizaci\u00f3n consistente de estos elementos fortalece el reconocimiento institucional y contribuye a proyectar una imagen com\u00fan de la Red en Am\u00e9rica Latina y el Caribe.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#2669a6&#8243; max_width=\u00bbnone\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb header_font=\u00bbMontserrat||||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbMontserrat||||||||\u00bb header_2_text_color=\u00bb#FFFFFF\u00bb header_2_font_size=\u00bb30px\u00bb header_3_font=\u00bbMontserrat||||||||\u00bb header_3_text_color=\u00bb#FFFFFF\u00bb header_3_font_size=\u00bb25px\u00bb header_4_font=\u00bbMontserrat||||||||\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb1%||1%||true|false\u00bb custom_padding=\u00bb0px|5%|0px|5%|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Descarga<\/h2>\n<h3>Manual de identidad REDALC (PDF)<\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/redalc.uda.cl\/wp-content\/uploads\/2026\/07\/manual-de-identidad-REDALC-.pdf\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbDescarga Manual de Identidad\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#d98b29&#8243; button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb10px\u00bb button_icon=\u00bb&#xe092;||divi||400&#8243; button_icon_color=\u00bb#FFFFFF\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb1%||1%||true|false\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb transform_scale__hover=\u00bb104%|104%\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/redalc.uda.cl\/wp-content\/uploads\/2026\/07\/manuallindet2.png\u00bb title_text=\u00bbmanuallindet2&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb max_width=\u00bb35%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb-42px||-42px||true|false\u00bb custom_margin_tablet=\u00bb0px||0px||true|false\u00bb custom_margin_phone=\u00bb0px||0px||true|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manual de identidad REDALC Una identidad que representa una comunidad latinoamericana La identidad visual de la Red de Derechos, Ciencias y Saberes de Am\u00e9rica Latina y el Caribe (REDALC) expresa los principios que orientan nuestra comunidad acad\u00e9mica: cooperaci\u00f3n, integraci\u00f3n, pluralidad, di\u00e1logo entre saberes y compromiso con Am\u00e9rica Latina y el Caribe. El Manual de Identidad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-50451","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/redalc.uda.cl\/index.php\/wp-json\/wp\/v2\/pages\/50451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redalc.uda.cl\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/redalc.uda.cl\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/redalc.uda.cl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/redalc.uda.cl\/index.php\/wp-json\/wp\/v2\/comments?post=50451"}],"version-history":[{"count":47,"href":"https:\/\/redalc.uda.cl\/index.php\/wp-json\/wp\/v2\/pages\/50451\/revisions"}],"predecessor-version":[{"id":50660,"href":"https:\/\/redalc.uda.cl\/index.php\/wp-json\/wp\/v2\/pages\/50451\/revisions\/50660"}],"wp:attachment":[{"href":"https:\/\/redalc.uda.cl\/index.php\/wp-json\/wp\/v2\/media?parent=50451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}